Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D’Aveni.

By: D’Aveni, Richard A.
Material type: TextTextSeries: Strategy. Publisher: Boston : Harvard Business Press, 2010. Description: xiv, 194 p. tab., schem. 24 cm.ISBN: 978-1-4221-0315-9.
List(s) this item appears in: Книги Бізнес-школи УКУ
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