Beating the commodity trap

D’Aveni, Richard A.. Beating the commodity trap: how to maximize your competitive position and increase your pricing power / Richard A. D’Aveni . - Boston : Harvard Business Press, 2010 . - xiv, 194 p. tab., schem. 24 cm. - (Strategy )
К.: Бібліогр. в прим. : с. 155-159, Index
978-1-4221-0315-9