Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
By: Shimp, Terence A.
Material type:
TextPublisher: Mason : Thomson South-Western, 2003. Edition: 6th edition.Description: xxi, 650 p. ill., tab. 28 cm.ISBN: 0-03-035271-1.
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5415.123 .S55 2003 (Browse shelf(Opens below)) | I | Available | 3004105 |
Browsing Сховище дослідницьке shelves Close shelf browser (Hides shelf browser)
| HF5415.123 .B87 1998 Introduction to marketing communication | HF5415.123 .C56 2004 Integrated advertising, promotion & marketing communications | HF5415.123 .O33 1998 Developing a creative and innovative integrated marketing communications plan | HF5415.123 .S55 2003 Advertising, promotion & supplemental aspects of integrated marketing communications | HF5415.123 .S57 1998 Integrated marketing communications | HF5415.1263 .M37 1993 Customer visits | HF5415.127 .T74 2011 Целевой маркетинг сегментация и позиционирование |
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