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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

by Moore, Geoffrey A, 1946- | McKenna, Regis [foreword].

Material type: Text Text Publisher: New York : Harper Business, a division of Harper Collins publishers, 1995. Availability: Items available for loan: Сховище дослідницьке [Call number: HF5439.H54 M66 1995] (1).

Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore.

by Moore, Geoffrey A, 1946-.

Edition: 3rd editionMaterial type: Text Text Publisher: New York : Harper Business, 2014. Availability: Items available for loan: Читальний зал 3 [Call number: HF5439.H54 M66 2014] (1).

Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets / Geoffrey A. Moore.

by Moore, Geoffrey A, 1946-.

Material type: Text Text Publisher: New York : Collins Business Essentials, 2005. Availability: Items available for loan: Сховище дослідницьке [Call number: HC79.H53 M66 2005] (1).