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			A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. by Kotler, Philip \| Keller, Kevin Lane, 1956- \| James, Stuart W. Edition: 4th editionMaterial type: Text Publisher: Upper Saddle River : Pearson Prentice Hall, 2009. Availability: Items available for loan: Сховище дослідницьке [Call number: HF5415.13 .K68 2009] (1). Lists: Книги Бізнес-школи УКУ. Place hold Save to lists Add to cart (remove)
			A framework for marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip \| Keller, Kevin Lane, 1956-. Edition: 4th editionMaterial type: Text Publisher: Upper Saddle River : Pearson Prentice Hall, 2009. Availability: Items available for loan: Сховище дослідницьке [Call number: HF5415.13 .K67 2009] (1), Сховище загальне [Call number: HF5415.13 .K67 2009] (1). Lists: Книги Бізнес-школи УКУ. Place hold Save to lists Add to cart (remove)
			Branding and brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-. Material type: Text Series: Relevant knowledge series.Publisher: Cambridge : Marketing Science Institute, 2002. Availability: Items available for loan: Читальний зал 3 [Call number: HD69.B7 K45 2002] (1). Lists: Книги Бізнес-школи УКУ, ОП 073 Менеджмент «Інновації та підприємництво». Place hold Save to lists Add to cart (remove)