Sissors, Jack Zanville 1919-.
Advertising media planning /
Jack Z. Sissors, Lincoln Bumba 
. - 4th edition 
. - Lincolnwood : NTC Business Books,  1993 
. - vi, 147 p.  tab.  28 cm. 
 - Instructor's manual .
<br/><label>  ISBN: </label>0-8442-3509-1