Wells, William 1926-.
Advertising: principles & practice : overhead transparencies /
William Wells, Sandra Moriarty, John Burnett 
. - 7th edition 
. - Upper Saddle River : Prentice Hall,  2006 
. - viewing card  ill.  28 cm. 
<br/><br/> Viewing card..
<br/><label>  ISBN: </label>0-13-146609-7