Babin, Laurie A..
Advertising: test item file /
Laurie A. Babin ; William Wells, Sandra Moriarty, John Burnett 
. - 7th edition 
. - Upper Saddle River : Pearson Prentice Hall,  2006 
. - [vi], 643 p.  ill.  28 cm. 
 - Advertising principles and practice .
<br/><label>  ISBN: </label>0-13-146620-8