Jewler, A. Jerome.
Creative strategy in advertising /
A. Jerome Jewler, Bonnie L. Drewniany 
. - 7th ed. 
. - Belmont, CA : Wadsworth ; Thomson Learning,  2000 
. - xiv, 312 p.  ill.  25 cm. 
<br/>К.: Бібліогр. : c. 295-299. 
<br/><label>  ISBN: </label>0-534-55783-X