Keller, Kevin Lane 1956-.
Branding and brand equity /
Kevin Lane Keller 
. - Cambridge : Marketing Science Institute,  2002 
. - xviii, 86 p.  23 cm. 
 - Relevant knowledge series .
<br/>К.: Бібліогр. : c. 59-78 
<br/><label>  ISBN: </label>0-9657114-2-0