TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Reně
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 10 : 1-59139-619-0
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
N1  - Бібліогр. : c. 223-229, Покажчик
ER  -