Kim, W. Chan.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Reně Mauborgne 
. - Boston : Harvard Business School Press,  2005 
. - xv, 240 p.  tab., schem.  24 cm. 
<br/>К.: Бібліогр. : c. 223-229, Покажчик 
<br/><label>  ISBN: </label>10 : 1-59139-619-0 13 : 978-1-59139-619-2