Kotler, Philip.
A framework for marketing management: integrated with PharmaSim /
Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James 
. - 4th edition 
. - Upper Saddle River : Pearson Prentice Hall,  2009 
. - xxvi, 391 p.  tab., schem.  23 cm. 
<br/>К.: Бібліогр. в кінці розд. 
<br/><label>  ISBN: </label>13 : 978-0-13-608344-3 10 : 0-13-608344-7