Zook, Chris 1951-.
Beyond the core: expand your market without abandoning your roots /
Chris Zook 
. - Boston : Harvard Business School Press,  2004 
. - xv, 214 p.  24 cm. 
<br/>К.: Бібліогр. : c. 201-205, Index 
<br/><label>  ISBN: </label>13 : 978-1-57851-951-4 10 : 1-57851-951-9