Wells, William 1926-.
Advertising: principles & practice /
William Wells, Sandra Moriarty, John Burnett 
. - 7th edition 
. - Upper Saddle River : Prentice Hall,  2006 
. - xxxi, 592 p.  ill.  28 cm.  1 CD-Rom 
<br/><label>  ISBN: </label>0-13-146560-0