TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
AU  - Richard R.Gist
TI  - Advertising: principles and practice
SN  - 0-13-597881-5
PY  - 1998///
CY  - Upper Saddle River
PB  - Prentice Hall
N1  - Додаток : Color transparencies/ Richard R. Gist
ER  -