Wells, William.
Advertising: principles and practice /
William Wells, John Burnett, Sandra Moriarty 
. - 4th ed. 
. - Upper Saddle River : Prentice Hall,  1998 
. - xxi, 731 p.  ill.  28 cm. 
<br/><br/> Додаток : Color transparencies/ Richard R. Gist..
<br/><label>  ISBN: </label>0-13-597881-5