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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar.
By: Kumar, Nirmalya.
Publisher: Boston : Harvard Business School Press, 2004. Description: xv, 268 c. іл. 22 см.ISBN: 9781591392101.Subject(s): Маркетинг | Планування, стратегічне| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Читальний зал 3 | HF5415 .K86 2004 (Browse shelf(Opens below)) | E2004713F46060234BEE010A | Available | 392991 |
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