Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore.

By: Moore, Geoffrey A, 1946-.
Material type: TextTextPublisher: New York : Harper Business, 2014. Edition: 3rd edition.Description: 273 p. schem. 20 cm.ISBN: 978-0-06-229298-8.
List(s) this item appears in: Книги Бізнес-школи УКУ
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