Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.

By: Avery, Jim, 1947-.
Material type: TextTextPublisher: Chicago : Copy Workshop, 2000. Edition: 3rd edition.Description: 264 p. ill., tab. 24 cm.ISBN: 1-887229-06-X.
List(s) this item appears in: Книги Бізнес-школи УКУ
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