Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden.
By: Ogden, James R.
Material type:
TextPublisher: Upper Saddle River : Prentice Hall, 1998. Description: v, 184 p. schem. 25 cm.ISBN: 0-13-778333-7.
| Item type | Current library | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5415.123 .O33 1998 (Browse shelf(Opens below)) | I | E2000019940700461900119F | Available | 2042924 |
Browsing Сховище дослідницьке shelves Close shelf browser (Hides shelf browser)
| HF5415.1 .T43 1990 New and improved | HF5415.123 .B87 1998 Introduction to marketing communication | HF5415.123 .C56 2004 Integrated advertising, promotion & marketing communications | HF5415.123 .O33 1998 Developing a creative and innovative integrated marketing communications plan | HF5415.123 .S55 2003 Advertising, promotion & supplemental aspects of integrated marketing communications | HF5415.123 .S57 1998 Integrated marketing communications | HF5415.1263 .M37 1993 Customer visits |
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