Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Material type: TextTextPublisher: Belmont, CA : Wadsworth ; Thomson Learning, 2000. Edition: 7th ed.Description: xiv, 312 p. ill. 25 cm.ISBN: 0-534-55783-X.
List(s) this item appears in: Книги Бізнес-школи УКУ
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Item type Current library Call number Materials specified Copy number Status Barcode
Книга Сховище дослідницьке HF5825 .J49 2000 (Browse shelf(Opens below)) I E200470DB9E0682134D6010B Available 2040905
Книга Сховище загальне HF5825 .J49 2000 (Browse shelf(Opens below)) I E200470EAEB068214423010E Available 2042923

Бібліогр. : c. 295-299.

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