A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane, 1956- | James, Stuart W.
Material type: TextTextPublisher: Upper Saddle River : Pearson Prentice Hall, 2009. Edition: 4th edition.Description: xxvi, 391 p. tab., schem. 23 cm.ISBN: -13 : 978-0-13-608344-3; -10 : 0-13-608344-7.
List(s) this item appears in: Книги Бізнес-школи УКУ
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Книга Сховище дослідницьке HF5415.13 .K68 2009 (Browse shelf(Opens below)) I Available 2034051

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