Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

By: Hoyer, Wayne D.
Contributor(s): MacInnis, Deborah J.
Material type: TextTextPublisher: Boston ; New Jork : Houghton Mifflin Company, 2001. Edition: 2nd edition.Description: xxi, 681 p. ill., tab., schem. 26 cm.ISBN: 0-618-01326-1.
List(s) this item appears in: Книги Бізнес-школи УКУ
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