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New product development from initial idea to product management

Annacchino, Marc A.. New product development: from initial idea to product management / Marc A. Annacchino . - Amsterdam : Elsevier, Butterworth-Heinemann, 2003 . - хххіі, 567 с. іл. 24 см. 1 CD-ROM
К.: Містить бібліографію та покажчик
ISBN: 9780750677325

Subjects--Topical Terms:
Маркетинг

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