Advertising media planning
Sissors, Jack Zanville 1919-.
Advertising media planning /
Jack Z. Sissors, Lincoln Bumba
. - 4th edition
. - Lincolnwood : NTC Business Books, 1993
. - vi, 147 p. tab. 28 cm.
- Instructor's manual .
0-8442-3509-1
0-8442-3509-1