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Advertising

Wells, William. Advertising: principles and practice / William Wells, John Burnett, Sandra Moriarty . - 4th ed. . - Upper Saddle River : Prentice Hall, 1998 . - xxi, 731 p. ill. 28 cm.

Додаток : Color transparencies/ Richard R. Gist..
ISBN: 0-13-597881-5

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