Branding and brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type:
TextSeries: Relevant knowledge series.Publisher: Cambridge : Marketing Science Institute, 2002. Description: xviii, 86 p. 23 cm.ISBN: 0-9657114-2-0.
| Item type | Current library | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Книга | Читальний зал 3 | HD69.B7 K45 2002 (Browse shelf(Opens below)) | I | E20047094CC0682199370110 | Available | 2042415 |
Бібліогр. : c. 59-78
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