A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane | James, Stuart W.
Material type:
TextPublisher: Upper Saddle River : Pearson Prentice Hall, 2009. Edition: 4th edition.Description: xxvi, 391 p. tab., schem. 23 cm.ISBN: -13 : 978-0-13-608344-3; -10 : 0-13-608344-7.
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5415.13 .K68 2009 (Browse shelf(Opens below)) | I | Available | 2034051 |
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